Strategy: Sign Me Up

A career in the Air National Guard offers part-time adventure, job training, flexibility to pursue a civilian career and education benefits.

However, the branch–and the military in general–is facing challenges attracting Gen Z recruits. My work as a strategist includes research, analysis, message strategy, creative direction and more for this $110 million account.

As a strategist, as well as an Air Force veteran, I provided high-level direction for this national spot and assisted in script edits to make sure the message was on-point.


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