Pandora Ad Spot
One of the strategies in the launch of a flagship product I led was a targeted ad campaign. Here’s a Pandora audio spot featuring a character I also helped to develop, Dr. T.
I started with market research, figuring out the best markets to advertise in. I then wrote the script, worked with the art director on creative, coordinated with Pandora and our media buyer and secured the voice talent.
The collective ad campaign, and accompanying marketing campaign, generated 20 percent more leads than forecasted.