Brand Brochure

Brand brochure PDF

At NCR, I led a major brand refresh encapsulated in this brochure. Collective research yielded the following strategies:

  • To market based on industry vertical–in this case, food service.
  • To be less product/sales-focused and more emotionally-driven.
  • To send prospects on an educational journey and not ask for their hand in marriage up front.
  • To show small business owners that we “get” them and appreciate the risks they take.

I led a team that produced several other vertical brochures. For this one, I scoped out the flow, wrote the copy, conducted interviews and worked with creative assets for look and layout.

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