Case Study Video
NCR needed more franchise-based accounts to grow the revenue base.
I picked a vertical that the solution — a cloud-based point of sale system — would be most attractive to: Counter-service treats. Next, I found the customer, a popular Southwest frozen yogurt chain. I also secured a camera crew and interviewed the client for this video case study. Finally, I oversaw the post-production process and put together a plan to market the video via digital channels.
The franchise sales team used this video to show how the solution benefited the market. The video served as a driver of leads to the website and as a piece of content for sales education.