Customer Story: Chicken Salad Chick
The elements of any good case study: A) telling the customer’s story, B) capturing pain points and C) calculating ROI after adopting a solution.
For this case study on Chicken Salad Chick, one of the fastest-growing franchises in the country, I:
- Determined sales needs.
- Interviewed the customer.
- Wrote the copy.
- Collaborated with the designer.
- Worked with franchise sales to distribute the collateral.