Customer Story: Chicken Salad Chick

Customer story PDF

The elements of any good case study: A) telling the customer’s story, B) capturing pain points and C) calculating ROI after adopting a solution.

For this case study on Chicken Salad Chick, one of the fastest-growing franchises in the country, I:

  • Determined sales needs.
  • Interviewed the customer.
  • Wrote the copy.
  • Collaborated with the designer.
  • Worked with franchise sales to distribute the collateral.

Comments are closed.