Justin Rubner blog

Blog Article: Text Me Maybe

Text me maybe

The Customer Care department needed a marketing campaign to show users that texting and IM were available and to educate them on the different ways to reach agents.

I conducted internal research, interviewed an agent, and wrote this blog post which was included in the email and social campaign, which netted an increased use of text-based messaging.

This is important because texts and IMs usually take less time and cost less money than calls or emails. They also tend to resolve issues quicker.

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